Over at the agency where I work one of the guys bought the art department a Staples “Easy Button” as an inside joke. Anyhow, late in the day, I decided to have a little bit of fun with it.
I set the easy button out in a conspicuous place where anybody walking through the art department could see it. From that point I counted each time somebody pushed the button while walking by and marked it on a post-it.
Verdict: With 18 pushes in a couple hours, the easy button is hard to resist. A nice bit of advertising for Staples.
kris sheppard — design that rocks 